Nowadays is a strategic advisory practice founded and led by Sofie Marie Vangsbjerg working at the intersection of cultural analysis, the creator economy and brand strategy.
About
I work with brands and creators who want to understand what's actually driving their market and build strategy around it. My starting point is always cultural: What are the forces shaping consumer behaviour right now, how is attention and influence moving, and what does it mean for how you show up?
I specialise in the creator economy and the shifting dynamics between brands, creators and audiences. But my work spans broader cultural and consumer trends, wherever the gap between what a brand or creator is doing and what's actually relevant in culture is widest.
My background spans public media, brand leadership and three years of independent strategic advisory. I'm a regular expert commentator in Danish media on cultural shifts, platform dynamics and the creator economy.
Beyond advisory work, I give keynotes and lead workshops for leadership teams, brands and organisations navigating cultural change and the evolving media landscape.
Current and previous clients
