I help brands define and sharpen their strategic foundation: From positioning and narrative to audience understanding and long-term direction. The work is analytical, culturally informed and designed to create focus, not more complexity.

This is for brands that need a clear strategic point of view before they grow further.

I work closely with founders, C-levels and entrepreneurs who want to build a personal brand with intention.

Together we define positioning, perspective and content strategy - and translate it into a presence that feels credible, consistent and sustainable.

I give talks and keynotes on emerging trends, cultural movements and changing consumer behavior, with a focus on what they actually mean for brands and businesses.

The goal is not necessarily to predict the future, but to help teams see patterns, ask better questions and make more informed decisions.

I lead focused workshops for brands launching on new platforms or struggling to gain traction on existing ones. Together, we clarify positioning, narrative direction and platform strategy before execution begins.

Beyond workshops, I work as an external strategic sparring partner to in-house teams, ensuring that content, culture and distribution stay aligned over time.